{"id":12,"date":"2022-03-09T20:05:10","date_gmt":"2022-03-09T20:05:10","guid":{"rendered":"https:\/\/metanoia.ch\/?page_id=12"},"modified":"2024-05-20T14:08:09","modified_gmt":"2024-05-20T14:08:09","slug":"marketing-conception-planning","status":"publish","type":"page","link":"https:\/\/metanoia.ch\/en\/marketing-conception-planning\/","title":{"rendered":"Marketing conception &#038; planning"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"12\" class=\"elementor elementor-12\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5ddba05f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ddba05f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-582305ea\" data-id=\"582305ea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79ec5a57 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"79ec5a57\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 14-09-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Marketing conception & planning <\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76ed0eac elementor-icon-list--layout-inline elementor-align-center elementor-list-item-link-full_width elementor-invisible elementor-widget elementor-widget-icon-list\" data-id=\"76ed0eac\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/metanoia.ch\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Home<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\/<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Marketing conception & planning<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e23cdcb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e23cdcb\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8755467\" data-id=\"8755467\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2488868 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2488868\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Offer for Project Management: The Realisation of the Marketing Mix<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a56437 elementor-widget elementor-widget-text-editor\" data-id=\"1a56437\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 14-09-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\tAfter the marketing concept has been created, its exact execution is inevitable for the success. As the \u00abproject marketing\u00bb must be consequently must be crossed: Changes, or even the omission of planned, relevant measures might bring the project to trip. The \u00abrolling\u00bb planning almost always leads to failure in marketing, the same goes for the lacking assertiveness of the project leadership.\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3870c80 elementor-widget elementor-widget-text-editor\" data-id=\"3870c80\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tThe project management requires a self-employed, corporate, creative, and resilient leadership and organisation personalities. The tasks and competences might be very extensive: Important are the scheduling and the planning of milestones, cost controlling, product meetings, organiser, and contact persons \u2013 both internally as well as externally. Our service is offered to clients, employees, employees, customers, suppliers, banks, competitors, the press, neighbours, environmental protection organizations, authorities.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e799b5 elementor-widget elementor-widget-text-editor\" data-id=\"8e799b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Seit der Gr\u00fcndung von Metanoia Marketing 1989 hat Jo Junz zusammen mit Mitarbeitern und Partnern viele Projekte geleitet: Sowohl kleine (\u00fcber wenige Arbeitstage) bis hin zum einem komplexen Bauprojekt von der Vision \u00fcber das Konzept, das Marketing, die Projektleitung bis zu den Garantieabnahmen \u00fcber 7 Jahre: Eine familienfreundliche, Minergie Holzbau-Wohnsiedlung mit einem budgetierten Projektvolumen +\/-15% von CHF 21 Mio: Das Budget wurde mit nur 3.5% Mehrkosten ausgezeichnet eingehalten. Das Dossier \u00fcber dieses Projekt senden wir ihnen gerne auf Anfrage.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17f35ca2 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17f35ca2\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-22a81e07\" data-id=\"22a81e07\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ae387a0 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5ae387a0\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Marketing Counselling is Simply Award-winning<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8353533 elementor-widget elementor-widget-text-editor\" data-id=\"8353533\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Nobody can drive a car or play an instrument just by studying. It needs a lot of practice. Of course, this also applies to the development and implementation of marketing concepts, where practical experience is essential.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e24e749 elementor-align-left elementor-mobile-align-justify elementor-invisible elementor-widget elementor-widget-button\" data-id=\"1e24e749\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:150}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"#footer\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact Us<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-28716d31 elementor-invisible\" data-id=\"28716d31\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;animation_delay&quot;:400}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4909376 elementor-widget elementor-widget-image\" data-id=\"4909376\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 14-09-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2000\" src=\"https:\/\/metanoia.ch\/wp-content\/uploads\/2022\/03\/Metanoia-Marketing-Mix-1.jpg\" class=\"attachment-full size-full wp-image-298\" alt=\"\" srcset=\"https:\/\/metanoia.ch\/wp-content\/uploads\/2022\/03\/Metanoia-Marketing-Mix-1.jpg 2000w, https:\/\/metanoia.ch\/wp-content\/uploads\/2022\/03\/Metanoia-Marketing-Mix-1-300x300.jpg 300w, https:\/\/metanoia.ch\/wp-content\/uploads\/2022\/03\/Metanoia-Marketing-Mix-1-1024x1024.jpg 1024w, https:\/\/metanoia.ch\/wp-content\/uploads\/2022\/03\/Metanoia-Marketing-Mix-1-150x150.jpg 150w, https:\/\/metanoia.ch\/wp-content\/uploads\/2022\/03\/Metanoia-Marketing-Mix-1-768x768.jpg 768w, https:\/\/metanoia.ch\/wp-content\/uploads\/2022\/03\/Metanoia-Marketing-Mix-1-1536x1536.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8193fcb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8193fcb\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-69fa52b elementor-invisible\" data-id=\"69fa52b\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;animation_delay&quot;:400}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf6ee6c elementor-widget elementor-widget-image\" data-id=\"cf6ee6c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"931\" src=\"https:\/\/metanoia.ch\/wp-content\/uploads\/2022\/03\/Complexity-E-1.jpg\" class=\"attachment-large size-large wp-image-306\" alt=\"\" srcset=\"https:\/\/metanoia.ch\/wp-content\/uploads\/2022\/03\/Complexity-E-1.jpg 2000w, https:\/\/metanoia.ch\/wp-content\/uploads\/2022\/03\/Complexity-E-1-300x273.jpg 300w, https:\/\/metanoia.ch\/wp-content\/uploads\/2022\/03\/Complexity-E-1-1024x931.jpg 1024w, https:\/\/metanoia.ch\/wp-content\/uploads\/2022\/03\/Complexity-E-1-768x698.jpg 768w, https:\/\/metanoia.ch\/wp-content\/uploads\/2022\/03\/Complexity-E-1-1536x1396.jpg 1536w, https:\/\/metanoia.ch\/wp-content\/uploads\/2022\/03\/Complexity-E-1-13x12.jpg 13w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-78a90be\" data-id=\"78a90be\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-937568d elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"937568d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00abKnowledge is experience, everything else is merely information\u00bb Albert Einstein <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5c0863 elementor-widget elementor-widget-text-editor\" data-id=\"f5c0863\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tWe live in a world with millions, no billions of available information. Due to the access to the internet, everybody might receive know-how about \u00abeverything\u00bb. Nonetheless, the chances of the World Wide Web as well as the \u00abWicki\u00bb-information overstrains many people with it time budget and especially with the mass of information. They lose the overview and do no longer able to concentrate on the important content and targets. Very often, the complexity and the number of solutions complicate or impede the decision-making and thus the ability to act. Therefore, they need talked to focus. It is our job as councillor to accompany our clients with questions, analyses of situations, a reflexion and structured approach, when all priorities are set, and decisions could be taken. As practitioner, we actively help, if needed to implement your objectives.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f98d43 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4f98d43\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Decision-making Process<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2db1ca4 elementor-widget elementor-widget-text-editor\" data-id=\"2db1ca4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tJosef Junz, Marketing Manager holding a confederate diploma realised from 1990 onwards and has gone ahead with its partners in 20 countries, realising many projects, product designs, and is fabrication up to their marketing. From these massive practical experiences on the market in various branches, our clients may profit. See:\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ec54e95 elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ec54e95\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7b5094a\" data-id=\"7b5094a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c33d23 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"8c33d23\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing concept and planning<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90795ac elementor-widget elementor-widget-text-editor\" data-id=\"90795ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tA marketing concept includes the corporate strategy, its targets and measures for the successful alignment of the company on the market. Using a systematic decision-making process, we develop the basis for the overall marketing concept, the \"script\" for the implementation of the future marketing measures defined therein. To do this, all relevant factors must be defined in the company-specific correct weighting, the so-called marketing mix:\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-519bef1 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"519bef1\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Classical Marketing Mix<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cca3cef elementor-widget elementor-widget-text-editor\" data-id=\"cca3cef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tThe key factors are combined from the following points: market, product range, pricing, product design, advertisement, public relations, sales channels, customer service, ecological factors. Depending on the product and the market, these individual factors weighed on a different level. In case of a luxury car the design for example, the furnishing is the central issue, the price might, no, should even be high. With a car available for a small price, the clients receive a car with a reduced design and the production leads to a lower price.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9e47725 elementor-invisible\" data-id=\"9e47725\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;animation_delay&quot;:400}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9cea564 elementor-widget elementor-widget-image\" data-id=\"9cea564\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"546\" height=\"797\" src=\"https:\/\/metanoia.ch\/wp-content\/uploads\/2022\/03\/Bild_Marketing-Mixer.png\" class=\"attachment-large size-large wp-image-392\" alt=\"\" srcset=\"https:\/\/metanoia.ch\/wp-content\/uploads\/2022\/03\/Bild_Marketing-Mixer.png 546w, https:\/\/metanoia.ch\/wp-content\/uploads\/2022\/03\/Bild_Marketing-Mixer-206x300.png 206w, https:\/\/metanoia.ch\/wp-content\/uploads\/2022\/03\/Bild_Marketing-Mixer-8x12.png 8w\" sizes=\"auto, (max-width: 546px) 100vw, 546px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6746c0d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6746c0d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f20cef4\" data-id=\"f20cef4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e52351 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1e52351\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing Satirically X-Rayed<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec57200 elementor-widget elementor-widget-text-editor\" data-id=\"ec57200\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tDespite of a further marketing textbook (there are enough of them), Jo Junz, the owner of Metanoia Marketing, had already written in 1994 a satire glossary about the marketing mix. The small work will very deliberately show the zeitgeist and disputable tendencies and develops our marketing and economic system which has regarding sustainability lots \u00abof room for improvements\u00bb.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-68ef3ea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68ef3ea\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3b2312b\" data-id=\"3b2312b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a2d22d elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7a2d22d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Marketing Mixer<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-296de70 elementor-widget elementor-widget-image\" data-id=\"296de70\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"791\" src=\"https:\/\/metanoia.ch\/wp-content\/uploads\/2022\/03\/Marketing-Mixer-Kostprobe-1-1024x791.jpg\" class=\"attachment-large size-large wp-image-311\" alt=\"\" srcset=\"https:\/\/metanoia.ch\/wp-content\/uploads\/2022\/03\/Marketing-Mixer-Kostprobe-1-1024x791.jpg 1024w, https:\/\/metanoia.ch\/wp-content\/uploads\/2022\/03\/Marketing-Mixer-Kostprobe-1-300x232.jpg 300w, https:\/\/metanoia.ch\/wp-content\/uploads\/2022\/03\/Marketing-Mixer-Kostprobe-1-768x593.jpg 768w, https:\/\/metanoia.ch\/wp-content\/uploads\/2022\/03\/Marketing-Mixer-Kostprobe-1-1536x1187.jpg 1536w, https:\/\/metanoia.ch\/wp-content\/uploads\/2022\/03\/Marketing-Mixer-Kostprobe-1.jpg 1650w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d05b99e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d05b99e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c411433\" data-id=\"c411433\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-849f641 elementor-widget elementor-widget-text-editor\" data-id=\"849f641\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Marketing conception &#038; planning Home \/ Marketing conception &#038; planning Unser Projektleitungs-Angebot: Die Umsetzung vom Marketing-Mix Ist ein Marketingkonzept erstellt, ist dessen genaue Umsetzung unabdingbar f\u00fcr einen Erfolg. Denn das &#8222;Projekt Marketing&#8220; muss konsequent durchgezogen werden: \u00c4ndern oder gar Weglassen der geplanten, relevanten Ma\u00dfnahmen kann das Projekt schnell zum Straucheln bringen. Eine &#8222;rollende&#8220; Planung f\u00fchrt &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/metanoia.ch\/en\/marketing-conception-planning\/\"> <span class=\"screen-reader-text\">Marketing conception &#038; planning<\/span> Read More &raquo;<\/a><\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","footnotes":""},"class_list":["post-12","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/metanoia.ch\/en\/wp-json\/wp\/v2\/pages\/12","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metanoia.ch\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/metanoia.ch\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/metanoia.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/metanoia.ch\/en\/wp-json\/wp\/v2\/comments?post=12"}],"version-history":[{"count":86,"href":"https:\/\/metanoia.ch\/en\/wp-json\/wp\/v2\/pages\/12\/revisions"}],"predecessor-version":[{"id":561,"href":"https:\/\/metanoia.ch\/en\/wp-json\/wp\/v2\/pages\/12\/revisions\/561"}],"wp:attachment":[{"href":"https:\/\/metanoia.ch\/en\/wp-json\/wp\/v2\/media?parent=12"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}