Furniture products from Metanoia Marketing
Why did Josef Junz choose furniture as a core competence for the development and marketing of eco-products?
- Because billions of people around the world use furniture in their everyday lives. And furniture causes huge consumption of raw materials, energy, transport infrastructure and disposal capacities.
- Because the development and design of furniture requires an extreme range of different materials: wood, steel, plastics, textiles, paint, packaging, etc.
- Because product development/design for all materials and processing techniques requires appropriate know-how. This is particularly instructive and working with relevant experts broadens one's own horizons and is a pleasure. A few examples:
Wooden furniture: which type of wood is best for which applications? Should the connections be glued or screwed? – which glue keeps the wooden parts together also in the case of fire blight? Which screw connections do not wear out? What are the optimal screw diameters and lengths for hardwood or softwood? Why shouldn't screws for wooden furniture made of oak be galvanized, but made of stainless steel? For which customer and application should the furniture surface be varnished, oiled or left untreated? Which products are suitable for which application?
Metal furniture: what is the minimum material thickness for the tubular steel leg for the object area? – 1.2 or 1.5mm? (including a question of price and liability). From a visual point of view, what is the nicest tubular diameter -- so that the furniture can also be sold well? (although the smaller and cheaper steel tube would be absolutely sufficient, but customers expect "more material" for the price). Should the parts connections be glued, soldered or welded? Is a powder coating sufficient for a chair frame or does it have to be hot-dip galvanized, according to the architect's specifications? (the latter is less environmentally friendly).
Textile & foam furniture: Textile & foam furniture: Where do the raw materials come from? How are these (and by whom) mined and marketed? Are these renewable raw materials? Do regional alternatives exist? Where are they processed? (processing chain). What is the gray energy of transport costs? Are the materials biodegradable and/or recyclable? Ökotex certified? What is the lifespan of the product? Is a cover/textile washable? How much waste is generated from the fabrication width of the textile manufacturer for the creation of a product? (for example to avoid waste and optimize the price at the same time.) etc. etc... Our commitment to eco-furniture also attracted attention in the press:
Our commitment to eco-furniture also attracted attention in the press: