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Furniture
Why did Josef Junz choose furniture as a core competency for the development and marketing of eco-products?
- Because billions of people around the world use furniture in their everyday lives. And furniture causes huge consumption of raw materials, energy, transport infrastructure and disposal capacities.
- Because the development and design of furniture requires an extreme range of different materials: wood, steel, plastics, textiles, paint, packaging, etc.
- Because product development/design for all materials and processing techniques requires appropriate know-how. This is particularly instructive and working with relevant experts broadens one's own horizons and is a pleasure. A few examples:
Wooden furniture: which type of wood is best for which applications? Should the connections be glued or screwed? – which glue keeps the wooden parts together also in the case of fire blight? Which screw connections do not wear out? What are the optimal screw diameters and lengths for hardwood or softwood? Why shouldn't screws for wooden furniture made of oak be galvanized, but made of stainless steel? For which customer and application should the furniture surface be varnished, oiled or left untreated? Which products are suitable for which application?
Metal furniture: what is the minimum material thickness for the tubular steel leg for the object area? – 1.2 or 1.5mm? (including a question of price and liability). From a visual point of view, what is the nicest tubular diameter -- so that the furniture can also be sold well? (although the smaller and cheaper steel tube would be absolutely sufficient, but customers expect "more material" for the price). Should the parts connections be glued, soldered or welded? Is a powder coating sufficient for a chair frame or does it have to be hot-dip galvanized, according to the architect's specifications? (the latter is less environmentally friendly).
Textile & foam furniture: Textile & foam furniture: Where do the raw materials come from? How are these (and by whom) mined and marketed? Are these renewable raw materials? Do regional alternatives exist? Where are they processed? (processing chain). What is the gray energy of transport costs? Are the materials biodegradable and/or recyclable? Ökotex certified? What is the lifespan of the product? Is a cover/textile washable? How much waste is generated from the fabrication width of the textile manufacturer for the creation of a product? (for example to avoid waste and optimize the price at the same time.) etc. etc...
Our commitment to eco-furniture also attracted attention in the press:
Our commitment to eco-furniture also attracted attention in the press:
Here is the link to our furniture website: www.metanoiamoebel.ch
Paper
Paper products are everyday companions in everyday life all over the world for a wide variety of applications: Copy paper, toilet paper, notepads, baby nappies, newspapers and magazines, envelopes, packaging, etc. Paper is mainly made from wood, i.e. concretely made from trees. According to various studies, up to 30% of the world's forests are cleared for this purpose, depending on the region. The water and energy requirements for paper production are enormous: for example, 20 watts of electricity are needed for 1 sheet of 80g/m2 paper over the entire life cycle assessment. The water requirement and its cleaning effort are also enormous.
It is therefore important to use as few disposable paper products as possible and generally only consume paper from sustainably managed forests: The globally recognised FSC® (Forest Stewardship Council) label promises the best possible control for sustainable forest management. Drawing and painting papers are consumed in relatively small quantities: A picture painted on high-quality watercolour or acrylic paper is not a throwaway product: a single DIN A4 watercolour paper costs a hundred times as much as a copy paper: artists therefore use it carefully and with appreciation. Metanoia Marketing has its roots in the wood and paper processing industry. Since 1989, we have been developing and marketing exclusively selected paper products that are either made from recycled waste paper and/or FSC® certified. A very good range is produced by the company SM-LT from Lithuania. https://www.smltart.com Here are four examples:
Sketch pad Authentic Natural.
Made of 100% recycled brown paper. FSC® certified. The paper surface is suitable for all kinds of drawings with pencil, coloured pencil, chalk, fountain pen, biros and even watercolour.
Mixed media pad
White, cold-pressed paper. Suitable for all dry techniques plus watercolours. pH neutral, acid free and FSC® certified. Special features: Excellent, true-to-original prints with inkjet printers.
Oil painting pad
Paper made of natural white paper with linen look. Made for oil, acrylic and spray. pH neutral, acid free, lignin free, long lasting and FSC® certified.
Sketch pad authentic Natural.
Made of 100% recycled paper and FSC® certified. The paper surface is suitable for all types of drawings with pencil, chalk, fountain pen, biros.