Promotion & public relation
Our Offer for Project Management: The Realisation of the Marketing Mix
After the marketing concept has been created, its exact execution is inevitable for the success. As the «project marketing» must be consequently must be crossed: Changes, or even the omission of planned, relevant measures might bring the project to trip. The «rolling» planning almost always leads to failure in marketing, the same goes for the lacking assertiveness of the project leadership.
The project management requires a self-employed, corporate, creative, and resilient leadership and organisation personalities. The tasks and competences might be very extensive: Important are the scheduling and the planning of milestones, cost controlling, product meetings, organiser, and contact persons – both internally as well as externally. Our service is offered to clients, employees, employees, customers, suppliers, banks, competitors, the press, neighbours, environmental protection organizations, authorities.
Since the founding of Metanoia Marketing in 1990, Jo Junz leads many projects together with his team members and many partners: both small projects (for a few working days) up to a complex construction project starting with the idea up to the guaranteed framework from over 7 years: a family-friendly timber housing estate Minergie with a budgeted project volume +/-15% of CHF 21 million. The budget was kept with solely 3.5 percent extra costs. Upon request, we will hand over the file of the project.
ADVERTISEMENT & PUBLIC RELATIONS
Advertisement & Public Relations is for some people the same. For Metanoia Marketing, however, these are two different projects: Advertisement is «only» a segment belonging to the marketing mix. The term of advertisement includes several different advertising media such as poster advertising, TV advertising, radio advertising, the design of a logo, web design, leaflets, newspaper advertising, direct mailings, newsletters, exhibitions on a trade fair, but also vehicle graphics, social media marketing (i.e., Facebook, Instagram, TikTok etc.) What can be effected by the advertisement? – First and foremost, the advertisement must be noticed! Would this truism implemented simply; billions of advertising budgets would not be misguided. But attraction somebody attention is not everything: The ads must also appeal and should release conversions – requests and in the end orders. Depending on the market and the product, which is to be promoted, Metanoia Marketing sets on the corresponding advertising media (pursuant to the budgets, ….).
Public Outreach / Public Relations (PR)
«Do good and make it known» is a practical, down to earth description about PR. But take care: Technically seen, PR may and is never a clearly discernable product advertisement, but needs to awake interest by factual, true content and information and address the recipient rationally. Just like PR, the advertisement aims at or scrutinising the recipient depending on the settings or to influence of the behaviour. Basically, it is about the communications between a company with the «publicity». The audience is affected by the target values. The objectives for the addressees differ according to the subject: Press, media professionals, administrations, environmental protection organizations, business associations, etc. The options to apply as measures for PR are very diverse: Media conferences, press releases, in-house magazines, specialist conferences, in-house magazines. The latter is in-house PR to inform employees first-hand, e. g. about the construction of a new factory or restructuring. Metanoia Marketing develops PR concepts in cooperation with the relevant product specialists and has the texts critically examined by independent journalists before publication.
Everybody knows about a good or a bad design. But is design exactly and what does it stand for? In the following, we present a short introduction which Metanoia Marketing means by this:
Graphic Design (2D)
A good graphics design helps to Implement advertising messages visually. A good graphic design conveys the content, the character of the respective product. This could be a logo or a label, the design of a book or a newspaper, the packing of a product or the graphic appearance of the commercial documents. Ideally, a single glance of a logo respectively a graphic to remind oneself of the graphic design belong to the product or a company.
Product Design (3D)
A product design exists since time immoral: Those who took oneself a perfectly featured razor ergonomically lying in the palm belonging to the pile dweller times (!) marvelled at, might ask himself, why nowadays not all items are designed with so much perfection and utility! Design follows function, i.e., the design should follow the functionality, should «make sense». For Metanoia Marketing, the following rough-and-ready-rule applies:
«An excellent design creates quality of life instead of mountains of waste. » Josef Junz
Therefore, ecologic, and social aspects are always considered in our designs: Longevity, renewable or recyclable raw materials, regionality, social standards, raw materials from known, controllable sources. Up to now, Metanoia Marketing has mainly designed furniture products: